Every savvy business today has one or more social media accounts to help them connect with the more than 3 billion people using social networks across the globe. People are accustomed to engaging with brands using social media sites, and more and more businesses have gotten creative about what they post on their social media sites, including the all-important use of hashtags.
Any business that isn’t taking advantage of social is missing out on an inexpensive and effective way to reach nearly half the world’s population.
For the same reason, companies that host special events are increasingly turning to something else to boost their social media efforts: a photo booth. From corporate events to company parties and outings, businesses are recognizing that photo booths create an opportunity for plenty of free advertising. Any company looking for increased visibility across their digital space needs to understand photo booths are popular for the same reason people love social media to begin with: the all-important selfie.
Here are some tips on how your business can use a photo booth to help market your brand.
How Can Photo Booths Help Market Your Brand?
Let’s say your company has an annual outing for workers. Or maybe a corporate holiday party. Whether your goal is to gather workers to strategize for the upcoming year or celebrate a successful year that’s now ending, a photo booth will become as popular at these events as the food and drinks being served. And it can also help take your marketing efforts a step further.
Electronic photo delivery is the ideal way to promote your brand because once your workers have the photos they’ve taken sent to them, they can start blasting them on their social media sites. Those photos can also carry the name of your company, so they’re being shared with literally thousands of people within seconds, giving your company extra exposure.
And chances are, you don’t have to worry about those photos being taken and sitting idle on a worker’s smartphone. People love posting selfies from public events, even more so when they’re with friends and co-workers having a great time.
You can also get extra creative and embed photo booth images with your social media links and logos. That’s going to be critical free advertising for your company. You can also have your branded hashtags on the photos as well.
What Is Social Media Advertising Important for Businesses?
Because so many businesses use social media accounts today, advertising your company requires more ingenuity and timing than a decade ago. It’s important to know what your audience wants and responds to if you’re going to develop an effective advertising campaign.
But we do know that people respond to others getting together and having a great time. That’s why photo booths at corporate events have become a smart way to take advantage of your employees to help promote the business. Being able to see your workers enjoying this company event is a creative way to connect with a new audience and send a message about what your company’s values are all about. That’s a versatile advertising option to help you draw in potential customers and get your marketing message out.
Best of all, photo booths appeal to people of all ages. Some older people can remember how much fun they had using photo booths at their local shopping mall or the beach arcade when they were kids, while younger employees love are well versed in posting their smartphone photos to their social media accounts.
While it may sound obvious, being successful on a site like Instagram means you need a strategy first. Part of that can be using your most valuable commodity — your employees — to tell your story for you. Every time one of them posts a selfie they take in a photo booth, and someone else re-shares it, you’re reaping the benefits from the exposure you’re getting.
Remember, you’re looking to enhance your brand name, and those employee photos become the perfect promotional device. In addition, a site like Instagram is the ideal friendly, laid-back platform for photos from your company events.
Choose Cut Above Photo Booths for Your Next Event
If you’re ready to plan a party or other social gathering that your guests and employees will love, choose a next-generation photo booth from A Cut Above Photo Booth Rentals. We’re proud to provide custom photo booths for weddings, parties, and corporate events in and around Orlando. Choose our Magic Mirror Photo Booth that blends in with its surroundings. Then you can custom-brand it to stand out at your event. It’s the best option for fun with your guests.
To get a head start on planning the most memorable event of the year, give us a call at 800-295-0430 today or visit us online to reserve your date!