Social media sites like Facebook and Instagram can be great fun, and they attract millions of users worldwide. It’s no surprise, then, that virtually all successful businesses also have social media accounts, designed to attract as many of those users as possible and transfer their interest into sales.
If your company is on social media, you’ve probably long since figured out that uploading appealing and attractive photos is what brings followers to your sites. There’s no question that pictures can definitely improve your marketing strategy, assuming you’ve figured out the right images to post for your specific audience.
One proven way to appeal to your customer base is to give them a better sense of the company itself — who the workers are and what they’re like. Using a photo booth at corporate and company-related events is a great way to do that.
How Do Photos Boost a Company’s Social Media Campaigns?
There’s no question that audiences respond to appealing photos on a company’s social media site. Every day, 300 million pictures get uploaded to Facebook, while Instagram averages nearly 100 million photos uploaded daily. Obviously, companies want their photos to look professional, but at the same time, what’s really important is having a purpose for them. You want your images to connect with the people you consider to be your customer base, and you want your customers to find that your brand image is something that resonates with them.
Companies find many ways to make use of visual content. Instead of relying on dull stock photos, businesses have decided to use images to help tell a story about their brand. Marketing, essentially, is about communicating your business’s values and using photos to create messaging for your business. While several businesses use their website or blog to share images, they’ve also found that social media is a terrific way to connect with existing and potential customers. In other words, to capture people’s attention, visuals are no longer a nice addition. They’ve become an essential component of a successful social media strategy.
How Can Photo Booths Help Your Marketing?
Whenever a company organizes a corporate retreat or a company holiday outing or picnic, they look for good locations and caterers. An increasing number of companies are also renting out photo booths for their social gatherings.
Why photo booths? The word has gotten out that photo booths can quickly become the hit of a social event, as your workers will truly enjoy taking group photos which, of course, they then share on their social media sites.
That’s the key connection here.
You don’t need to collect all of your employees’ photos taken in that photo booth and then figure out how to share them on your social media platforms — because those employees will do that work for you. Quite simply, your employees will be posting those photos on their own social media accounts, getting likes and shares from their followers, and at the same time doing your social media advertising for you.
If your employees are having a great time at your social gathering, and the photos clearly capture that sense of enthusiasm, excitement, and pleasure, a lot of other people using social media sites are going to relate to that. If you add your company logo to the photos, which can be done through a photo booth, the people who see, like and share those photos will make a connection to your company, and how it values its workers. That’s why in the age of social media marketing, the use of a photo booth by your company can definitely boost those marketing efforts.
Choose A Cut Above Photo Booths for Your Next Office Event
If you’re ready to plan a corporate outing that your employees are certain to remember, choose a next-generation photo booth from A Cut Above. We provide custom photo booths for weddings, parties, and corporate events in and around Orlando. Choose our Magic Mirror Photo Booth that blends in with its surroundings. Then you can custom-brand it to stand out at your event. It’s the best option for fun with your guests.
To get a head start on planning the most memorable event of the year, give us a call at 800-295-0430 today or visit us online to reserve your date!