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Most people have been to an event where a keynote speech was a part of the proceedings. It is easy to overlook the importance of a quality keynote speaker as an audience member, but a good speaker understands that their speech should light a fire in their audience. Depending on their effectiveness, they can either create a positive mood or bore attendees to the point of leaving. Below, are four traits to look for when choosing a keynote speaker.
Understands the Event
Although this may seem like common knowledge, there have been keynote speakers who did not understand the purpose of an event, and it reflected in their message. It is most important for keynote speakers to be knowledgeable of the event to ensure relevancy of information.
Focuses on The Target Audience
Speakers should know their audience just as much as they should understand the event. This will allow them to approach the audience in a manner they can relate to, thus improving the effectiveness of their speech. A seasoned keynote speaker knows the importance of working closely with the event organizer to get an idea of the potential audience before preparing a speech.
Speeches are generally dull. The audience is aware of this and expects a monotonous delivery from whoever steps behind the mic. To avoid having an unengaged crowd at your event, be sure to select a speaker who can engage a crowd and spark dialogue.
One way to do so is to minimize props and excess information. Guests value entertainment, not lectures. A speaker who can enlighten the audience while maintaining their attention will most likely receive positive feedback from attendees and organizers.
Speaks with a Purpose
The keynote speech should be uplifting and inspiring. To best accomplish this, he or she must talk with a purpose. This includes pacing the delivery of the speech and using real-world accounts to supplement topics. People tend to relate to real-life stories, and an experienced keynote speaker knows how to appropriately implement stories in his or her address. They should also understand that the audience should take something away from their speech and be able to incorporate it into their lives.
In addition to having a quality keynote speaker at your corporate event, you should also provide guests with a unique way to enjoy the event. A Cut Above Photo Booth offers fully-customizable photo booths that come with backdrops, props, and much more to keep the good times rolling! Contact us today to inquire about Central and South Florida photo booth rentals.