There are so many meticulous steps required to make an event successful that inevitably, some may get pushed aside along the way. It is important not to overlook the pertinent piece of attendee engagement that is crucial to your event’s success.
Although difficult to master, there are numerous ways to easily increase and maintain attendee engagement all the way from the initial creation of your event to the follow-up afterward.
Engagement doesn’t have to begin on the day of your event. Allowing guests to participate in a hashtag specifically tailored to your event will allow them to create a group together and learn about other attendees beforehand. Decide on a hashtag that is catchy, concise, and specific to your event. Once the hashtag is decided, advertise it on your event webpage, RSVP pages, and social media so guests will become curious and engage with it using their own posts and voices. It allows for interaction between guests, creating a positive sense of community for attendees and promotes your event at the same time.
Utilize technology to your advantage by creating web pages or apps where attendees can further connect and learn about each other. Flyers and pamphlets are no longer enough to make the most of your events. Event websites or even apps can be useful in implementing features like chat, map, or live updates about the event. This will keep your audience engaged and interested leading up to the date by utilizing different gamification features.
Make It Interactive
Attendees are more likely to receive your event positively if they are actively involved in it. A great way to interact with your audience is during speeches, where they may ask questions and feel like they are apart of the presentation. The speaker could even ask the audience questions, furthering the engagement between event and attendee. Live questions and polls are a great interactive way to collect feedback and data during your event to get a sense of your audience.
In order to make the most of your engagement, you may need to use incentives for attendees to participate. Freebies and rewards for utilizing event technology or sharing their experiences after the event can be an excellent way to push and increase engagement. These attendees will likely also react more positively during the event if incentivized in some way.
Engagement doesn’t have to end when your event does. There are additional ways to secure a positive impression on your attendees. By issuing a follow-up, you further your lasting impression and may receive helpful feedback. Follow-up emails can be written to send a “thank you” to your attendees. Another popular option is to include a short survey that describes their event experience. The feedback you receive from this survey can help shape the quality and content of future events.
If you’re looking to keep your attendees at a high, A Cut Above Photo Booth can certainly help with that. Making memories that last a lifetime is one of the keys to a successful engagement. By bringing in one of our cutting edge photo booths, attendees are sure to have a blast. For a free quote, contact A Cut Above Photo Booth. We’ll help you keep the life of the party.