All business owners know that one of the best ways to drive growth is to increase brand awareness. By getting your brand in front of your audience, they become more likely to recognize the value you have to offer and are more likely to purchase something you sell. One of the most common ways to market your brand and increase brand awareness is through corporate events.
To make your next local marketing event a hit with everyone in attendance, it helps to have good entertainment. Renting a photo booth is an ideal way to entertain your guests and share your brand story with the world.
Here are five ways renting a branded photo booth for your next marketing event will increase your brand awareness and effectively drive your brand to stand out.
Increase the Power of Sharing with a Photo Booth
People love Instagram, so creating the opportunity for Instagrammable moments is key to marketing success. At your event, every photo your clients take and share is an opportunity for a new customer to discover your brand. With a photo booth, you can easily multiply your reach by how many followers they have. Place a company logo on images taken in the booth to take this a step further and increase the awareness of your message and brand.
Use Pictures to Transform Awareness to Sales
Nine in ten consumers report that they’re more likely to buy a product if a friend or family member has recommended it to them online. When your guests use the photo booth at your event, they’re likely to share the picture with your brand name online. Therefore, digital photo booths provide you with free advertising space in your clients’ social media feeds for authentic placement that’s invaluable. After all, most people trust a share from a friend much more than they believe an ad or sponsored story.
Increase Event Engagement via Photo Booths
When customers are taking photos in a digital booth, they’re having fun at your event, which means they’re more likely to tell their friends and more likely to attend your future events. It also provides your attendees with a networking opportunity as they mingle with one another in line, creating a more engaging event. You can even increase lead generation by requiring an email address or asking users to respond to questions when they take a photo.
Offer a Photo Souvenir
Everyone loves the opportunity to take home a souvenir from an event. However, it’s really difficult to find a souvenir for your guests that won’t end up in the trash. Luckily, when your guests take home a fun photo with your company logo on it, it’s likely to go on their desk or fridge instead of the trash. Every time they look at the picture, they’ll remember you fondly and keep your brand in their minds when they need the products or services you provide.
Provide a Fun Incentive
Give your clients a discount code when they use the photo booth to boost the return on investment for your event. You can even run a contest or giveaway that awards the customer who posts the most creative photo using your customized event hashtag.
One of the best ways to get some ROI out of your photo booth is to include a discount or coupon with it. A QR code or a discount code is a great way to keep your brand on people’s minds after the event has ended.
With these tips in mind, you’ll be sufficiently covered to make the most out of the photo booth at your event.
Marketing Event Photo Booths in South Florida
Ready to take your next marketing event to a higher level? Look no further than A Cut Above Photo Booths in South Florida. All our photo booths come equipped with free props for your guests, and a custom backdrop. With these perks, sharing your brand via photo booth isn’t just easy, it’s a no brainer!
At A Cut Above Photo Booths, our event calendars fill up fast! Reach out to us today to receive your free quote and reserve the date of your next marketing event on our calendar and secure your photo booth. We’re so excited to work with you and meet all your photo booth needs!