Renting a photo booth for your next event is an ideal way to share your brand story with the world. Your customers likely love to take and share selfies on social media platforms like Instagram and Snapchat, and when they share images associated with your company, it increases brand awareness and boosts your marketing ROI.
Here are five benefits of renting a branded photo booth for your next marketing event.
1. The Power of Sharing
Every photo your clients take and share is an opportunity for a new customer to discover your brand. Multiply your reach times their followers for an immeasurable impact. You can even place a company logo on images taken in the booth, increasing awareness of your message and brand.
2. Transforming Awareness to Sales
Nine in ten consumers report that they are more likely to buy a product if a friend or family member has recommended it to them online. Digital photo booths provide you with free advertising space in your clients’ social media feeds for authentic placement that is invaluable. After all, most people trust a share from a friend much more than they believe an ad or sponsored story.
3. Increased Event Engagement
When customers are taking photos in a digital booth, they are having fun at your event, which means that they are more likely to tell their friends and more likely to attend your future events. It also provides your attendees with a networking opportunity as they mingle with one another in line, creating a more engaging event. You can even increase lead generation by requiring an email address or asking users to respond to questions when they take a photo.
4. Offer a Souvenir
When your guests take a home a fun photo with your company logo, they will remember you fondly and keep your brand at the forefront of their mind when they need the products or services you provide.
5. Provide an Incentive
Give your clients a discount code when they use the photo booth to boost the return on investment for your event. You can even run a contest or giveaway that awards the customer who posts the most creative photo using your customized event hashtag.
One of the best ways to get some ROI out of your photo booth is to include a discount or coupon with it. A QR code or a discount code is a great way to keep your brand on people’s minds after the event has ended.
With these tips in mind, you’ll be sufficiently covered to make the most out of the photo booth at your event. Don’t hesitate to contact us today to receive your free quote.