Let’s say you’re planning a major office party or corporate event. You’re looking to rent at a really nice location, arrange for first-rate food to be served, and maybe hire a band to perform. Is there anything else you should include?
Definitely — a photo booth! It’s a fun way for your employees to enjoy themselves and get plenty of memorable photos of themselves at the event. It’s also a smart move for your brand and marketing efforts.
Digital photos taken in a photo booth at a company retreat virtually always end up in one place: on social media sites. People love showing themselves having fun at work, especially at company outings, on sites like Facebook, Twitter, Instagram, and Snapchat. Since your workers are the face of your company, their social media posts help translate into a very beneficial marketing effort for your company. That’s why a photo booth is a must-have for corporate events.
How Do Social Media Photo Booths Enhance Company Events?
Corporate events are great ways to show your employees how much you appreciate them and their contributions, and are ideal to get workers to do some bonding outside of the office. In the social media age, they serve an even bigger purpose in helping to spread the word about your company and the people working for you.
The booming popularity of social media sites has made them one of the most effective tools for marketing a company’s brand, connecting to your target market and enlarging your audience. Social media branding has become a critical way for companies to build awareness and generate new leads. Companies use social media to define their brand, and one way they do that is by highlighting the people working for them. Seeing happy workers having a great time at a corporate retreat can speak volumes about what your business represents.
If you’re hosting an event for your employees, don’t underestimate the opportunity to use it to boost your company’s brand awareness or create new contacts. Photo booths are a unique and cost-effective marketing tool that ingeniously uses images of people having a great time to help cement your company’s image in the public’s mind.
The high-quality digital photos produced by a photo booth are going to be ideal for social media sites like Instagram and Facebook.
How Does a Photo Booth Place Your Brand Front And Center?
Photo booths can become a big hit at a corporate event since your employees are going to love snapping multiple photos of themselves having fun and then sharing them on their social media sites. In effect, they’re doing your marketing for you. Advertorial posts on social media sites can be a turn off for users, but anyone can relate to seeing people having a terrific time at an office party. So it helps build a positive image in people’s minds about your company and what it represents.
A social media photo booth builds your brand recognition organically since as the old saying goes, a picture speaks a thousand words.
How Can I Make Our Office Photo Booth More Effective?
Consider using custom backgrounds for your office photo booth. What’s seen behind the people in the photo booth can also have an impact, particularly on social media. The photos are likely to be fun and lighthearted — exactly the kind of photos likely to go viral.
And it’s not even going to be difficult to get people to participate once they see a photo booth. Snapping pictures of themselves is something people love doing — and what’s the benefit of a photo without sharing it so other people can see it? Your company can also take advantage of social media upload software that lets your guests instantly share the photo — and with your company’s logo or website information in a banner across the top or bottom of the photo.
Today, word of mouth promotion is extremely powerful. Any time a user sees the photos on social media, they’re being exposed to your company, offering free marketing for years to come.
A photo booth at your office events can be the gift that keeps on giving, both for your happy employees and your expanding customer base. You can promote teamwork and reap the marketing rewards on social media as well. If you’re looking to boost your brand awareness and have a corporate event coming up, contact us at A Cut Above Photo Booth to learn more about how our photo booths are perfect for your event.
Choose Cut Above Photo Booths for Your Next Office Event
If you’re ready to plan a corporate outing that your employees are certain to remember, choose a next-generation photo booth from A Cut Above. We provide custom photo booths for weddings, parties, and corporate events in and around Orlando. Choose our Magic Mirror Photo Booth that blends in with its surroundings. Then you can custom-brand it to stand out at your event. It’s the best option for fun with your guests.
To get a head start on planning the most memorable event of the year, give us a call at 800-295-0430 today or visit us online to reserve your date!